Celebrating Creative Legacy

This past month, Monphell House came alive with creativity, camaraderie, and celebration as “Champion Presents Sanctuaire” was launched. This event was a powerful testament to the ethos of self-expression of the visionary creator Jaida The Creator and of the support Champion has given to emerging designers through-out history.

Sanctuaire, harmoniously marries introspection with a bold approach to innovation, aiming to redefine our perception of reality with intention and thoughtfulness. Jaida’s re-interpretation of the Champion hoodies are a profound exploration of color, texture, and experimental dye techniques, reimagining her brand. Each piece serves as a tribute to the beauty of natural landscapes and the comfort of an inner sanctuary.

Jaida’s meticulous garment construction and personalized fit delve deeper into the human experience, investigating consciousness, identity, and our place in the world. Through her creative process, she not only celebrates the art of fashion but also fosters a genuine connection to oneself and the broader human condition. Amongst the celebration of the collaboration, guests were treated to an exhilarating live screen printing experience by the talented team at Senpai, where art unfolded before our eyes. The evening resonated with vibrant beats from an impressive lineup of DJs including Dheki, Savage The Girl, Helena And Negassa, all of whom contributed to an atmosphere of joy and creativity.

“Champion Presents Sanctuaire”, drew a crowd of over 300 spirited attendees in Melbourne. Together, reinforcing the message that you don’t need permission to make your mark on the world. We can’t wait for the next one.

Sanctuaire X Champion hoodies available HERE 

All proceeds from sales go directly back to Sanctuaire. 

Astrophe exhibited campaign photography at the event by Simon Wong

Event Photography by Alex Fredriksson


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