SOFTLY
Last week Arlo Parks graced us with "Softly" a poppy and upbeat side to Arlo's smooth sound juxtaposed with her tender lyrics about a relationship fizzling.
“'Softly' is a song about yearning, about how fragile you feel in the dying days of a relationship when you’re still desperately in love. The song is about how it feels to brace yourself before the blow of a break up and reminisce about the days where it all felt luminous."
- Arlo Parks
The song comes with a Zhang and Knight directed video, showing Arlo in an evocative picture perfect location that slowly unravels layer by layer, each stage more sparse and surreal.
"For us 'Softly' explored the idea of wanting something that was once perfect to end in a gentle way, and we wanted to express this using the world surrounding Arlo. We were instinctively drawn to the warm toned, hazy nostalgia of the 1960's, as we loved the idea of something universally romantic being slowly stripped away throughout the film. We based the colors of the bricks, trims and doors on mid-century painting in order to bake this romanticism into everything. The production itself was a huge challenge, as everything was captured in-camera with each piece of the set built on wheels operated by several production crew. However, we knew it was all worth it when we saw the skyscrapers dancing around Arlo for the first time."
- Zhang and Knight
Listen to and watch "Softly" / check out Arlo's upcoming live dates here
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